Privacy Policy

Last updated: 24 September 2026

Sky Media (skymedia.com.sg) respects your privacy. This policy explains, in plain language, what personal data we collect when you visit or interact with our website, how and why we use it, and the choices and rights you have. It is written to align with Singapore’s Personal Data Protection Act 2012 (the PDPA).

In this policy, “we”, “us” and “our” refer to Sky Media. “Personal data” means data about you as an individual who can be identified from that data, or from that data and other information we have or are likely to have access to.

What personal data we collect

We aim to collect only the data we reasonably need. Depending on how you use the site, this may include:

  • Analytics data. When you browse the site, our analytics tools (such as Google Analytics via Site Kit) collect technical and usage information, for example your approximate location, device and browser type, pages viewed, referring links and time spent on pages.
  • Cookies and similar technologies. Small files stored on your device that help the site function and help us understand how it is used. See the cookies section below.
  • Newsletter email addresses. If you subscribe to our newsletter, we collect the email address (and any name) you provide.
  • Information you submit via forms or comments. If you contact us, leave a comment or fill in a form, we collect the details you send, such as your name, email address and message.

We do not knowingly collect more sensitive categories of data through the website, and we ask that you do not send such data to us unless it is necessary.

How and why we use your data

We use personal data for purposes that a reasonable person would consider appropriate, including to:

  • operate, maintain and improve the website and its content;
  • understand how our audience uses the site so we can make it better;
  • send our newsletter and respond to your enquiries, comments and requests;
  • moderate comments and prevent spam, abuse and fraud;
  • comply with applicable laws and protect our legal rights.

We do not sell your personal data.

Consent

Where the PDPA requires it, we rely on your consent to collect, use and disclose your personal data. For example, when you subscribe to our newsletter or submit a form, you consent to us using your details for that purpose. By continuing to use the site with cookies enabled, you consent to our use of cookies as described below.

You may withdraw your consent at any time by contacting our Data Protection Officer (see below) or, for the newsletter, by using the unsubscribe link in any email. Withdrawing consent may mean we can no longer provide certain features, such as the newsletter.

In some cases, we may collect or use data without consent where the PDPA permits, for example for certain legitimate or business improvement purposes, or to comply with the law.

Cookies we use

Cookies help the site work and help us learn what is useful to our readers. We use:

  • Analytics cookies to measure traffic and understand how pages are used, so we can improve them.
  • Preference cookies to remember choices you make, such as display settings, so the site behaves the way you expect.

You can control or delete cookies through your browser settings. Blocking some cookies may affect how parts of the site work.

Third-party services

We use trusted third-party services to run the site. These providers may process some of your data on our behalf or under their own terms:

  • Google Analytics and Google Search Console for website analytics and search performance.
  • Our email service provider to manage and send our newsletter.
  • Embedded media (such as videos, maps or social posts) that may load content from other platforms and set their own cookies when you view it.

We encourage you to review the privacy policies of these providers to understand how they handle data.

Data sharing and international transfers

We do not sell or rent your personal data. We may share it with the service providers described above so they can perform services for us, or where we are required to do so by law or to protect our rights.

Some of these providers may store or process data on servers located outside Singapore. Where personal data is transferred overseas, we take reasonable steps to ensure it receives a standard of protection comparable to that required under the PDPA.

Data retention

We keep personal data only for as long as it is needed for the purposes described in this policy, or as required by law. For example, we retain newsletter subscriber details until you unsubscribe, and we retain enquiry and comment data for a reasonable period after your matter is resolved. When data is no longer needed, we take steps to delete or anonymise it.

Security

We put in place reasonable administrative, technical and physical measures to protect personal data in our care against unauthorised access, collection, use, disclosure, copying, modification or disposal. No method of transmission or storage is completely secure, so while we work to protect your data, we cannot guarantee absolute security.

Your rights under the PDPA

Under the PDPA, you have the right to:

  • Access the personal data we hold about you and ask how it has been used or disclosed; and
  • Correct any personal data that is inaccurate or out of date.

To make an access or correction request, or to ask a question about your data, please contact our Data Protection Officer using the details below. We may need to verify your identity before acting on a request, and reasonable fees may apply to access requests as allowed under the PDPA.

Children’s data

The website is intended for a general audience and is not directed at children. We do not knowingly collect personal data from children without appropriate consent from a parent or guardian. If you believe a child has provided us with personal data, please contact us so we can take appropriate steps.

Links to other sites

Our website may contain links to other sites and services that we do not operate. This policy does not apply to those sites. We are not responsible for their content or privacy practices, and we encourage you to read the privacy policy of any site you visit.

Contacting our Data Protection Officer

If you have any questions, concerns, requests or complaints about how we handle your personal data, please contact our Data Protection Officer:

We will respond to your query as soon as we reasonably can.

Changes to this policy

We may update this policy from time to time to reflect changes in our practices, technology or legal requirements. When we do, we will revise the “last updated” date at the top of this page. We encourage you to review this policy periodically. Significant changes may be highlighted on the site or communicated to you where appropriate.